MLB Teams up with Stand Up to Cancer
Selig plans to get teams, fans involved in fight vs. disease
By Barry M. Bloom / MLB.com
NEW YORK -- Major League Baseball took another step on Tuesday in its commitment to team up with entertainers, foundations, businesses, physicians and three of the top four television networks -- ABC, CBS and NBC -- in the quest to find a cure for cancer.
MLB joined the initiative, called "Stand Up To Cancer," on May 28 and pledged an initial contribution of $10 million.
On Tuesday at a press conference attended by singer and song writer Sheryl Crow just prior to the start of the 79th All-Star Game at Yankee Stadium, MLB extended that commitment by asking fans attending games for the rest of the season at each of its 30 ballparks to "Stand Up To Cancer" by texting a $5 donation from their cell phones.
"'Stand Up' To Cancer has presented an historic and unique plan to fight this deadly disease, and it is a privilege for me and Major League Baseball to join this magnificent effort," commissioner Bud Selig said. "We have pledged many of our valuable resources in an attempt to assist in every way we can."
"Stand Up To Cancer" will be highlighted by a nationally televised fund-raising event aimed at rallying the public around the goal of ending cancer's reign as a leading cause of death. The telethon is scheduled to be simulcast commercially Sept. 5 on ABC, CBS and NBC from 8 to 9 p.m. ET.
The telethon will feature live performances by legendary recording artists and appearances by stars from film, sports and television. MLB had also previously pledged to take part in this televised fund-raising effort.
Calling all Joba Fans!
Three lucky customers and FDNY hero to receive “Free Iced Coffee For a Year” from Joba Chamberlain, as New York Yankees’ pitcher makes surprise appearances at three Manhattan Dunkin’ Donuts stores on the morning of Tuesday, July 22…but where?
· Where will Joba Chamberlain be on the morning of July 22nd? He could be serving you your morning coffee. In an effort to thank loyal Yankees and Dunkin’ Donuts fans for their support, Dunkin’ Donuts is hosting “Where’s Joba” at three undisclosed Dunkin’ Donuts stores in Manhattan, where Joba will make surprise appearances, serve three lucky customers their order and present them with “Free Iced Coffee For a Year.”
· Joba’s Dunkin’ jaunt will end at FDNY Firehouse Engine 16, (234 E 29th St New York, NY 10016 @ 29th in between 2nd and 3rd) where he will pay tribute to one hero firefighter for serving in the community. Joba will present him with a giant check for “Free Iced Coffee For a Year” and will be available for interviews following the honoring ceremony.